The perception of spam and why we launched Picknews…
14 11 / 2012
Over time, the perception of spam has really changed.
Nowadays, the traditional spam (i.e. unsolicited emails received without your consent or opt-in) is representing less than 3% of the amount of emails declared as spam.
According to Hotmail.com, a lot of junk email that you have to deal with every day are the newsletters & deals (50%), social updates (17%), groups & other notifications (9%) and shopping offers (6%) you signed up for. At Microsoft, it’s called Graymail!
Why should you do the bad work?
To handle these newsletters and daily deals, we’ve created Picknews.com.
We subscribe to these websites (more than 1,000+ are proposed) on your behalf so you don’t get hit directly by their crazy flows of email offers and communications. You can follow or unfollow a website in just 1 click! Then, you receive daily or weekly email summary update at your convenience.
How is it applicable to business users?
Well, the best part is that you can also use it as a benchmarking service to monitor your competitors.
What are the subject lines, broadcasting frequency, offer types, email layout, design, colors? If some websites that you would like to access are missing in our intial offer, no problem! As a paying user, you can add up to 25 personalized websites per month. Now, you will never miss an opportunity to outsmart your rivals staying updated!
